After 25 years of technology sales and marketing I found myself out of runway when the startup I was working for exhausted its capital and had to close up shop. This put me in a position to take a chance and go to work for myself. And that changed everything.
As an independent technology analyst and marketing consultant I continue to work in the technology sector. For four years I worked primarily as an analyst for Moor Insights & Strategy where I completed projects for large companies like AMD, ARM, Cisco, Dell, EMC, Everspan (Sony), HPE, IBM, Intel and others. But I was not limited to the large marquee enterprise customers; I’ve also worked with startups and smaller companies like Apstra, Glue Networks, Mojo Networks and Silver Peak.
If you are interested in my past insights, you can find many of my shorter contributions on Forbes.com where I used to cover networking for an analyst firm.
These days I work independently, engaging companies that are looking for marketing expertise but do not want all of the overhead and noise of a large consulting practice. Often, if you have an idea of what you are trying to do, I can bring an external customer view and plenty of years of enterprise experience to your project.
Some examples of the areas where I can help your organization excel include:
Marketing content including development of blogs, online articles, short position papers, and other marketing deliverables. These can be either bylined or ghostwritten. Previous Customer examples: Tech Target, Forbes (syndicated content), Dell, HPE, EMC, Glue Networks, Mojo Networks
In-depth subject white papers designed to expand knowledge around the current market environment and challenges, how target product addresses these challenges, key features/benefits of the product, competitive advantage, and any associated detail. Previous Customer Examples: Cisco, Dell, EMC, HPE, IBM, Intel, Lenovo, Silver Peak
Messaging development, creation of marketing messaging around product, service, or company. Previous Customer Examples: Cisco, Dell, EMC, Everspin, HPE, IFS, Intel, Mojo Networks, Xilinx
Messaging analysis, including pressure testing communication messaging, competitive comparison, creative example creation development (i.e. creating draft deliverables to showcase message execution). Previous Customer Examples: Dell, Everspin, HPE, IFS, Intel, Mojo Networks, OpenCompute, Xilinx
Presentation development, with both internal and external focus. Investor presentations, customer, analyst, and press presentation, as well as internal training presentations.Previous Customer Examples: Dell, Everspin, HPE, IBM, IFS, Lenovo, Xilinx
Web content development, strategy and management with creation of online content, management of content on major CMS (WordPress, Joomla, Drupal, etc.) Previous Customer Examples: Dell, Everspin, IFS, Knupath
Positioning analysis, including full marketing assessment of market positioning, interline positioning, and product positioning.Previous Customer Examples: Cisco, Dell, Everspin, HPE, IFS, Knupath
Product launch/coordination including project management and direction for product launch, creation of deliverables, coordination with internal teams, coordination with external teams (event, vendors, PR/AR, etc.) as well as executive reporting. Compaq, Dell, Everspin, FS, Knupath
Ongoing analysis/consulting, On-call assistance with marketing/positioning advice, market analysis/sounding board, adding an outside viewpoint to round out vision. Doublehorn/Liftr, Everspin, IFS, Knupath
If you would like to keep up to date with what I am working on or thinking about, then follow me on Twitter.
All of my work history and accomplishments can be seen in my LinkedIn profile. Copies of my articles and research papers can be found on my LinkedIn profile, with the exception of some of the internal-only work that I have done for customers and cannot be shared. Please note that I only accept LinkedIn connections from people that I know, I have done business with in the past or I am currently working with.